August 17, 2015

Whether a personal or a business phone call, it is frustrating when you try to get hold of someone and their phone just rings and rings and rings.

It is one thing to not be able to get hold of a friend but quite another when a business fails to recognise the importance of answering every single incoming phone call.

Why is it that some companies allow a degree of arrogance to creep in, thinking rather complacently that ‘just one call lost won’t matter’? It cannot be stressed enough just how important your phone line is. It is, in conjunction with your website, the gateway to your business. The first port of call, pun intended, for potential customers looking to use your products or services. The first and last chance to make a first impression, and most importantly of all, the first and last chance to create the foundations of what will hopefully be a long-standing, mutually rewarding relationship.

An important thing to consider here is the fact that if you are unreachable, new clients will skip right over you and head straight to your competition. They won’t call you back, or try again later. In todays highly competitive and in a lot of cases, saturated markets, this is something that no business can afford to have happen. Research shows that most buyers are already 60% of the way through their decision making process before they get in touch with you. Perceptions and assumptions play a huge part in reasoning to choose or ignore a particular product.

This leads us to consider the ‘Google Factor’. Every piece of research begins with a Google search of a product, brand or company. Whether this is on a mobile phone, a computer or a tablet, it is now the only way that your potential clients find you.

Rather alarmingly, there has been a 30% decline in incoming sales calls to businesses over the past 12 months. It’s now more important than ever to consider your sales strategy and understand your website is the new front door to your business – embrace it and support it with the very best in communications and show your customers you care.


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